P&G at the Olympics — WARREN TESSLER

So much to learn from @mariahduran_, @alicedearingx, @erica_sully and @briantmpr, who came together in our Athletes for Good Fund panel to talk about how they give back to their communities with @nastialiukin and @guskenworthy. #LeadWithLove #Tokyo2020 https://t.co/GoTaVCOLWm pic.twitter.com/LyegLhiOGF
— Procter & Gamble (@ProcterGamble) August 6, 2021

Olympian, flag bearer and proud Tongan, @pitatofua chose to use his platform at #Tokyo2020 to support fellow athletes grappling with the stress of competing at the Olympic Games. We’re proud to further Pita’s efforts by donating $10K to a charity of his choice. #LeadwithLove pic.twitter.com/zNDMnSIIqd
— Procter & Gamble (@ProcterGamble) August 5, 2021

PROCTOR & GAMBLE • TOKYO OLYMPICS • 2021

Executive Producer: Warren Tessler
Producer: Reina Higashitani
Technical Producer: Kevin Fisher
Remote Producer: George Barnes
Ground Team: Matt Colby and Mitch Arens
Account: Kathryn Knight and Molly Biddiscombe
Biz Dev: Mike Hadgis
Featuring: Gus Kenworthy and Nastia Liukin
Agency: Ketchum
Prod. Co: ATTN:

Fortunately P&G’s presence at the summer games was not cancelled, but there was a hard pivot from majority on-the-ground capture to remote and virtual solutions, including live round-tables, athlete conversations, media interviews and various other social video and photography content.

A remote content production studio at the P&G Pavilion, producing daily content for immediate social media publishing.

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It’s here! 🎆 The Olympic Games #Tokyo2020 have begun and we can’t wait for weeks of amazing competition, athlete stories and incredible acts of sportsmanship. #LeadWithLove pic.twitter.com/b4bW2UeKoG
— Procter & Gamble (@ProcterGamble) July 23, 2021

We hosted a panel featuring @guskenworthy and representatives from @AthleteAlly, to bring together #LGBTQ athletes and allies to discuss the importance of LGBTQ+ representation in sports and on an international stage. Catch the highlights: https://t.co/P1XCTB3GtZ #Tokyo2020
— Procter & Gamble (@ProcterGamble) August 2, 2021